Quick Shares: The science of storytelling

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Turns out there's a scientific formula for smarter content. An infographic from One Spot breaks it down.

Storytelling is mainly thought of as an art, but it turns out that it’s also science — at least in terms of how our brains respond to stories and why we inherently appreciate a good narrative. Here’s an infographic courtesy of One Spot that breaks the science down through the filter of content marketing. The lessons are as applicable to social innovators as they are to brand managers and video production companies.

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