We loved this short film.
It’s a strong example of the power of a personal story as an entryway to a global conversation.
As we try to share our social and environmental solutions through short films, there can be a tendency to shy away from the personal. Better to focus on the organization or the solution, the thinking goes. But there are few things that can draw you in and be so memorable as a perspective shared from the heart.
This story invites us into Sonia Singh’s kitchen in Tasmania, where her story quickly became relevant to anyone who has children they love in their lives. From there, it transformed into a global conversation about the hyper-sexualization of girls in toys and media. The film has received more than 500k views and media coverage on three continents, from Business Insider to the Daily Mail, Huffington Post to a raft of fashion and makeup blogs.
How can you take your audience into the kitchen? It doesn’t even have to be your kitchen, although that is often a good place to go. Think of the kitchen as a metaphor for a way of drawing your audience in to a place of intimacy from which big, important conversations can evolve.