In July, I met musician Imogen Heap at TED Global – and learned about her Love the Earth Film project. Imogen is one of my favorite musicians, so I jumped at the chance to help launch the project with a micro-documentary that told the story of moment with nature that changed her life.
The piece was later picked up by the TED blog, eventually garnering more than 32,000 views and over 1,000 video submissions for the project.
I caught up with Imogen in September to film the second installment, and, in November, attended the premier of the project at the Royal Albert Hall in London. We livestreamed the film’s premier and Imogen’s performance, and loaded the second microdoc onto the streaming servers so people could test their connection in advance of the event – the microdox received over 130,000 views in two days, and close to 500,000 people watched the livestream event!
The film premier was outstanding; the footage was excellent, and Imogen’s score was varied and moving.
In the months ahead, we’ll be releasing another, final microdoc updating the project and information about how to view an HD stream of the performance when it’s released on VOD. Follow @microdox for updates.
Wonderful job Ben! I’m happy for you that you got to do the follow up piece and even see the premier live! Congrats and keep up the good work and the good life =)