Over the last year, we’ve been hard at work in the field and in the editing room, partnering with purposeful businesses and nonprofits ranging from Stanford to Tea Collection, from the Peery Foundation to Microsoft Global Citizenship to tell stories that inspire and connect. Looking back, its astonishing just how diverse our work has been: we’ve told the story of a chemical engineer at Stanford, of Imogen Heap’s moment with nature, of the transformation of a formerly homeless person. We’ve travelled from Europe to Asia, from Hawaii to Haiti.
And we’ve been learning a lot along the way – not only about the organizations we work with, but also about what it takes to tell a good story that inspires action. The format that has emerged from this work is our signature 1-2 minute micro-documentary. It packs in the power and beauty of a full-length documentary into a bite-size format appropriate for online viewership. These short videos connect viewers with the mission and values of an organization through the lens of an individual experience, exposing the passion that feeds good work.
We’ll be using this blog and blogletter to share best practices for using video to build support for your work, as well as a space to showcase our most interesting case studies, and other inspiring examples of documentary storytelling. We’ll also share insights from ongoing research from the Stanford Persuasive Technology Lab to help keep you up to date on our research on persuasive video. We know that you’ve already got too much to read, so we’ll keep posts short and promise to pepper the blog with lots of inspiring microdocs.
If you’d like to receive behind-the-scenes updates and our latest microdox fresh off the press, follow us on twitter: @microdox.
Over the last year, we’ve been hard at work in the field and in the editing room, partnering with purposeful businesses and nonprofits ranging from Stanford to Tea Collection, from the Peery Foundation to Microsoft Global Citizenship to tell stories that inspire and connect. Looking back, its astonishing just how diverse our work has been: we’ve told the story of a chemical engineer at Stanford, of Imogen Heap’s moment with nature, of thetransformation of a formerly homeless person. We’ve travelled from Europe to Asia, from Hawaii to Haiti.
And we’ve been learning a lot along the way – not only about the organizations we work with, but also about what it takes to tell a good story that inspires action. The format that has emerged from this work is our signature 1-2 minute micro-documentary. It packs in the power and beauty of a full-length documentary into a bite-size format appropriate for online viewership. These short videos connect viewers with the mission and values of an organization through the lens of an individual experience, exposing the passion that feeds good work.We’ll be using this blog and blogletter to share best practices for using video to build support for your work, as well as a space to showcase our most interesting case studies, and other inspiring examples of documentary storytelling. We’ll also share insights from ongoing research from the Stanford Persuasive Technology Lab to help keep you up to date on our research on persuasive video. We know that you’ve already got too much to read, so we’ll keep posts short and promise to pepper the blog with lots of inspiring microdocs.
If you’d like to receive behind-the-scenes updates and our latest microdox fresh off the press, follow us on twitter:@microdox.