Fundraising from the heart: How to make short films more persuasive

After years of crossing paths with Lynne Twist, co-founder of the Pachamama Alliance and best-selling author of “The Soul of Money,” I am very happy to be attending her Fundraising from the Heart workshop in San Francisco on September 7th and 8th.

This woman is one of the best fundraisers I have ever seen. I have been inspired by watching her in action as she gracefully persuades thousands of people to pull out their checkbooks and give millions of dollars  — and to feel so good about it in the process. She uses a powerful combination of storytelling and clear call-to-action that is beautiful to see.

Moving the heart and inspiring concrete action is what a successful micro-documentary does. I expect that she will have an interesting perspective on how short films can be even more persuasive. Let me know if you will join me at the workshop, as I would love to connect with you there. Or, if you can’t attend but have questions you would like me to ask on your behalf, please add them to the comments here.


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