Mothers in developing countries often struggle to get the best information for raising their children. Internet access is inconsistent, hospitals overcrowded, doctors expensive. In Bangladesh, Asha Rani felt in the dark when raising her first son. She didn’t know about the importance of breastfeeding up until six months, for instance, or about other immunization tips, which led her son to frequent illness once he was a toddler. Now she gets regular messages through her phone from Aponjon, a service that supplies mothers in Bangladesh with important information and best practices for raising their children. The Mobile Alliance for Maternal Action (MAMA) provides Aponjon and other similar services to more than 20 million moms around the world.
Empowering mamas through mobile
