How do you integrate social media into your organization’s strategy? How do you develop an over-arching plan and specific goals that are measurable, actionable, and realistic? What differentiates a social media campaign that effectively engages an audience and moves it toward action from a campaign that drifts off unnoticed into the noise of the Internet? These are important questions that nonprofits and purposeful businesses must grapple with as they seek to broaden their audiences and expand their influence and impact.
Enter “Social Media on Purpose,” a conference organized by the Stanford Social Innovation Review and Tides. The conference brings together leading social media experts and nonprofit and purposeful business executives to explore social media pitfalls, case studies, and best practice. Specific topics will include creating an overarching social media strategy, choosing optimal platforms, and tracking impact over time. The conference is this coming Wednesday, January 30th, at Stanford University. You can find out more information here.
I’ll be presenting the final talk of the day about how to be strategic in your story-telling through social media. I would love to see you there. Let me know if you plan to attend, and we’ll be sure to connect.