The current issue of the Stanford Social Innovation Review has a fascinating article about the importance of beneficiaries. Nonprofits and foundations, the article argues, all too often look to experts for the latest research or crowdsourcing for popular support while overlooking the people who matter most—their intended beneficiaries—who can offer powerful feedback, point out problems on the ground, and inspire future solutions.
As if you needed more encouragement to produce short films of the insight gems of your beneficiaries. Indeed, when it comes to film, there’s nothing like first-hand experience from your beneficiaries to illuminate your audience on the issue at hand or to offer insight on solutions needed for a better future.
Join this webinar on April 10 put on by SSIR to hear more about this topic.