It has been our honor at Micro-Documentaries to work on a series of films for The John P. McNulty Prize, a $100,000 award that recognizes the spirit of innovation and excellence of private sector leaders who use entrepreneurship to address important global social issues.
Our most recent work for the McNulty Prize accompanies the announcement of William Bynum and Hope Credit Union (HOPE) as the 2013 prize winners. The first film in the series is posted in a press release on HOPE’s website, and a link was distributed to McNulty Prize friends and partners and to journalists to create awareness and excitement about the critical work that HOPE does in the Mid-South.
When we traveled to the Delta region in Mississippi to meet the people who are impacted by the work that HOPE does, it became apparent that the story was one of Hope — not just Hope Credit Union but also Hope — the desire for a stronger tomorrow. This became the central theme for the series. The style of the first film is upbeat, celebrating the rich music and culture of the South and focusing on the transformative power that the Hope Credit Union has on the communities it serves.
“Each year, the McNulty Prize recognizes the outstanding work of individuals and organizations who have made a positive impact on the lives of others,” said McNulty Prize judge and former Secretary of State Madeleine Albright.