It’s that time of year again, as social innovators around the globe gear up for end-of-year fundraising drives. Short film can be a powerful engine at the heart of these drives, if done and distributed properly.
This week we share an article that I wrote for the Nonprofit Technology Network (NTEN) on this very topic. It explores how organizations can attract new donors to a fundraising drive via the case study of the film “Meet Chuna” from READ Global.
Let us know if you have any success stories of your own to share about video production and annual fundraising drives. We would love to feature them in a follow up.