Think about your favorite micro-documentaries. Which are the most memorable? Which are you most likely to share? There’s one thing I can bet on: The micro-documentaries that come to mind are not two minutes jam-packed with details and features of an organization’s program. It’s a typical tendency to want to maximize the time of your […]
Growing up it was hard to imagine a place with more potholes than Venezuela. They were everywhere, deep and wide and waiting to wreak havoc on oncoming cars, bikers, and even unsuspecting pedestrians. I remember as children we used to be very amused when all of a sudden each pothole on the way to the […]
How do you integrate social media into your organization’s strategy? How do you develop an over-arching plan and specific goals that are measurable, actionable, and realistic? What differentiates a social media campaign that effectively engages an audience and moves it toward action from a campaign that drifts off unnoticed into the noise of the Internet? […]
Mothers in developing countries often struggle to get the best information for raising their children. Internet access is inconsistent, hospitals overcrowded, doctors expensive. In Bangladesh, Asha Rani felt in the dark when raising her first son. She didn’t know about the importance of breastfeeding up until six months, for instance, or about other immunization tips, […]
A few years ago I went gliding with my brother. Gliding, for those of you who have never done it before, is flying in an airplane without a motor. Natural updrafts replace propellers, and the quiet of the sky stands in for the drone of an engine. My brother is a commercial pilot, and I […]