When clients ask me for tips to increase viewership of their short films, I often say, “Don’t forget about print.” With so much excitement around online channels these days, it’s easy to focus squarely on distributing your film through your website, blog, on YouTube, Facebook, etc. However, good old-fashion print materials can be leveraged very […]
Facebook can be a very powerful channel for distributing your videos – particularly if you craft your post carefully and make use of features like tagging.To make your Facebook posts more successful, consider these 5 tips which I explore in greater detail below: 1. Tag 6 friends or influencers 2. Make it seem easy to […]
“The Startup Visa videos that Micro-Documentaries did for our GeeksOnaPlane trip to Washington DC were brilliant — and they were game-changers for innovation and job creation in America. In less than 48 hours, we were able to shoot, produce, and deliver a high-quality video documentaries on how citizen-led, grassroots legislation can empower startup entrepreneurs to change […]
YouTube is continually modifying its look and formatting protocol for both viewers and those posting videos. With the most recent update, it’s all the more important that you place your links (to your website, donation page, twitter page) as the first item in the video’s description. This ensures that the link will appear below the […]
What are the most effective ways to inspire your audience to take an action online — be it to donate, sign-up for your email list, or share a video? Follow these three steps in any campaign to increase your audience response: 1) Start with the triggers (i.e. more reminders) 2) Focus on ability (make it […]