As I stood in line for one of the films at MountainFilm in Telluride a few days ago, my neighbor told me that he had been coming to the event for 16 years. It made sense to me. This was my first trek to MountainFilm, and I had already started to wonder what had taken me […]
Hi everyone, Will you help us secure a speaking spot at the Communications Network Fall Conference? As you may know, the Communications Network puts on a yearly event that provides insight and leadership into the practice of communications in philanthropy. We co-applied with our client, MAMA of the UN Foundation, to host a session this […]
The current issue of the Stanford Social Innovation Review has a fascinating article about the importance of beneficiaries. Nonprofits and foundations, the article argues, all too often look to experts for the latest research or crowdsourcing for popular support while overlooking the people who matter most—their intended beneficiaries—who can offer powerful feedback, point out problems on the ground, and […]
A few days ago I was happy to give the final talk of the day at Social Media on Purpose, a one-day conference exploring how social innovators can leverage social media to its fullest. The event was hosted by Stanford Social Innovation Review and Tides, and they treated us to a great day, full of […]
How do you integrate social media into your organization’s strategy? How do you develop an over-arching plan and specific goals that are measurable, actionable, and realistic? What differentiates a social media campaign that effectively engages an audience and moves it toward action from a campaign that drifts off unnoticed into the noise of the Internet? […]