Category Archives: Events

5 takeaways from Fundraising from the Heart

Recently I attended Lynne Twist’s Fundraising from the Heart workshop in San Francisco. Lynne, as I wrote in a previous post, is the co-founder of the Pachamama Alliance, best-selling author of “The Soul of Money,” and by all accounts a champion fundraiser. Her event was richly meaningful and highly recommended for anyone who would like to take their fundraising […]


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Fundraising from the heart: How to make short films more persuasive

After years of crossing paths with Lynne Twist, co-founder of the Pachamama Alliance and best-selling author of “The Soul of Money,” I am very happy to be attending her Fundraising from the Heart workshop in San Francisco on September 7th and 8th. This woman is one of the best fundraisers I have ever seen. I have been inspired by […]


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Apple short films: 5 Ways to master the personal connection in storytelling

Our clients often shy away from sharing personal details in their short films. From their perspective, individual thoughts, feelings, and anecdotes are not relevant to the story they want to tell about their organizations, so they would prefer to leave the personal stuff out. It’s understandable but in our experience a major missed opportunity.That’s because […]


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The Documentary Approach: On set with Mango & Kate Moss

Sometimes people have a hard time appreciating the great differences between commercial and documentary approaches to video production. Part of the difference stems from the historical need of the documentary filmmaker to adapt to the realities of working within limited budgets – budgets that simply wouldn’t work within a traditional commercial approach. Since much of […]


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