Short film can be a powerful engine at the heart of end-of-the-year fundraising drives, if done and distributed properly. This week we share an article that Natasha wrote for the Nonprofit Technology Network (NTEN) on this very topic.
The outpouring of grief for Cecil, the king of the savannah, is sobering and inspiring. The lion reminded us of the plight of the tiger of the ocean, the tuna. How can we as social innovators expand upon public outcries of compassion to help people feel the same way about seemingly unrelated causes?
Storytelling is an art, but the way it works on the brain is all science, with lessons aplenty for organizations trying to share powerful content with their audiences. We investigate courtesy of an infographic from One Spot.
This week we share a taste of President Obama’s eulogy for Rev. Clementa Pinckney, not because you haven’t seen it already, but because it’s such a strong example of how two minutes can offer a compelling taste of an event. It also offers a powerful window into our particular moment in history.
A smart, strategic communication plan that includes a steady stream of short films can turn missions from impossible to inevitable. Just ask Freedom to Marry, whose persistent storytelling over the past two decades has helped turn the national tide on marriage equality.