Category Archives: The Documentary Approach

6 lessons in video storytelling and distribution from KONY 2012

The momentous release of the 30-minute online documentary KONY 2012 has been an exciting one for changemakers and documentary filmmakers alike. Its unprecedented reach, its astonishing conversion of inspiration to action, and the global conversation it has sparked all highlight the power of short film. Here, our head of Narrative Guardians, Preeti Deb, explores what […]


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Fenix Microdoc: Finalist in McKinsey Social Innovation Contest

We just heard from social innovator Mike Lin of Fenix International that the micro-documentary we produced with them has been selected as a finalist in the McKinsey Social Innovation Video Contest. We’re thrilled that McKinsey has recognized the important work that Fenix International is doing by bringing electricity to the 1.6 billion people who today struggle to live […]


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Realizing Truth

In the old Indian story of the blind men and the elephant, a picture of the truth emerges though a collection of perspectives.  In the same way, a series of microdocs can be assembled together to help us have a fuller experience of the impact of your organization. This month, through the series of the Downtown […]


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Make Your Case With Several Voices: Downtown Streets Team Case Study

“The work we produced with Micro-Documentaries has been an amazingly effective marketing tool for our organization, both as individual pieces and a series.  We’ve used our microdocs with great success to introduce presentations, showing the audience what we do in under two minutes, instead of our usual 15 minute explanation.  That gives us more time […]


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