Aetna’s latest piece of video content marketing is personal, relatable, visually appealing and totally over-branded. We take a look at what they got right and wrong.
When paced properly and produced with the right mix of story and style, short films can comfortably go longer. Consider the recent collaboration between guitar-maker Ernie Ball and musician St. Vincent.
Nearly half of all videos are watched on mobile devices these days, and nearly 40% on smartphones in particular. That means short films should be produced in a mobile-optimized format: short, punchy and dynamic.
Everyone wants to go viral with their video content marketing campaigns, but it takes more than just luck. Here are 9 pieces of best practice from one of the most successful campaigns in years: Always #LikeAGirl.
Storytelling is an art, but the way it works on the brain is all science, with lessons aplenty for organizations trying to share powerful content with their audiences. We investigate courtesy of an infographic from One Spot.