Ridesharing company Uber used a pair of short films and a solid distribution plan to catapult its latest initiative, Uber Safe — a breathalyzer kiosk that helps combat drunk driving. We examine how they pulled it off and what they could have improved.
Pioneering organizations around the world have embraced the notion that original video content created for an audience’s viewing pleasure, insight, or education is one of the best ways to connect with stakeholders and build brand loyalty. We examine a recent series from the Abu Dhabi Commercial Bank.
A recent Stanford Social Innovation Review webinar investigated how powerful communications strategies can serve as the bridge between good ideas and global change. Andrew Tolve, Micro-Documentaries’ content strategist, offers his take-aways.
In the build-up to the Super Bowl, Toyota released a series of beautiful short films that were a master class in the art of video content marketing. Then it abandoned all that it had gotten right in its Big Game ad. We break down the good and the bad.
Pandora recently surprised a few lucky listeners by connecting them to a favorite artist for a live, one-on-one concert via video chat. How could you delight your audience in a similar way?