In telling the story of the Sapeurs, a society of men in the Congo bound by a shared moral code and passion for stylish dressing, Guinness connects with its audience on a deeper, more emotional level than a simple ad about beer ever could.

This week Chipotle launched “Farmed and Dangerous,” an original mini-series on Hulu that looks into the questionable practices of industrial farming in America. We examine this bold piece of video content marketing and dissect what non-profits and purposeful businesses can learn from it.

A Spanish ham company makes a beautiful point about maintaining national identity — and pulls off a perfect piece of video content marketing in the process.

Recently I was browsing the Patagonia website and stumbled across a micro-documentary for one of their jackets. Now, a video on a product as mundane as a jacket could very easily be as promotional as it gets. Most are. They feel like commercials. Patagonia did something different. They created a testimonial that was authentic, engaging […]

In my twenties I loved to paraglide. Running off cliffs in Caracas and San Francisco was a way to experience the unparalleled sensation of flying without a motor, in gentle and exhilarating oneness with nature. So a few days ago, I naturally watched in awe as a man dressed in a pressure suit got into […]