When a viral trend like the Ice Bucket Challenge takes off, it’s tempting to attribute its success to blind luck and the whims of social media. Here are some constructive takeaways, from the fun factor to the power of video.
While mourning the passing of Robin Williams, I came across “In the Wild,” his PBS documentary on dolphins from 20 years ago. A step and a stroke — in a lesser-known, lifelong journey as a friend to and advocate for animals.
A balm for the sadness.
Sharks play a critical role in keeping our oceans healthy and in balance, yet the more common narrative portrays them as savage and dangerous. Our role as responsible storytellers is to shine a light on the nuance, as free diver and photographer Wolfgang Leander has done his whole life.
A group of organizations led by Participant Media is creating a Nielson-like rating system to understand how films can have a stronger social impact. The partnership is a sign of growing interest in film as a medium for driving social movements forward.
In telling the story of the Sapeurs, a society of men in the Congo bound by a shared moral code and passion for stylish dressing, Guinness connects with its audience on a deeper, more emotional level than a simple ad about beer ever could.