Breaking down J&J’s latest video content marketing campaign #ForAllYouLove

October 9, 2013 | Posted by: Natasha Deganello Giraudie, Creative Director

Have you seen the recent Johnson&Johnson “For All You Love” ads? The commercials are shot in black and white and capture families sharing emotional moments, while a narrator talks about the lengths that we go for those we care about most. They are part of a larger multi-channel marketing campaign that includes a website, Facebook and Twitter pages […]

Read Full Post

Micro-Documentaries introduces new Production Hub in New Delhi

September 27, 2013 | Posted by: Natasha Deganello Giraudie, Creative Director

As many of you know, the Indian subcontinent is a place near and dear to my heart. I’ve had the good fortune to visit several times and experience life-changing people and places. A number of our clients and friends at Micro-Documentaries are doing important work there right now, protecting childhoods, improving adult literacy, tackling corruption. It […]

Read Full Post

“The Sunnydale Kids” takes top honors at film festival

September 25, 2013 | Posted by: Natasha Deganello Giraudie, Creative Director

Last Friday was an exciting day here at Micro-Documentaries, as one of our short films, “The Sunnydale Kids,” won “Best Short” at the Mill Valley Surf Film Festival. The festival is a who’s who of surf filmmakers from around the world, and we were proud to be among the impressive array of films nominated for […]

Read Full Post

Paraíso: Lessons from a beautiful short film

September 18, 2013 | Posted by: Natasha Deganello Giraudie, Creative Director

Last week the New York Times published a beautiful short film titled “Paraíso,” the Spanish word for paradise. The film documents the lives of window washers in Chicago, exploring the daily perils of their jobs and the existential questions about life, death and shared humanity that they grapple with each time they strap into their harnesses.Given the […]

Read Full Post

9 Ways to Generate Results with your Short Films

September 12, 2013 | Posted by: Natasha Deganello Giraudie, Creative Director

9 Ideas To Generating Results With Your Film

Say you have invested in producing some short films or are considering the idea. How will you go about generating results? The impact of your films will depend on how committed you are to get them out there. One thing is for certain: post and pray is not the way. It doesn’t matter how inspiring […]

Read Full Post