How do you integrate social media into your organization’s strategy? How do you develop an over-arching plan and specific goals that are measurable, actionable, and realistic? What differentiates a social media campaign that effectively engages an audience and moves it toward action from a campaign that drifts off unnoticed into the noise of the Internet? […]
Mothers in developing countries often struggle to get the best information for raising their children. Internet access is inconsistent, hospitals overcrowded, doctors expensive. In Bangladesh, Asha Rani felt in the dark when raising her first son. She didn’t know about the importance of breastfeeding up until six months, for instance, or about other immunization tips, […]
A few years ago I went gliding with my brother. Gliding, for those of you who have never done it before, is flying in an airplane without a motor. Natural updrafts replace propellers, and the quiet of the sky stands in for the drone of an engine. My brother is a commercial pilot, and I […]
People are always curious about how extreme autonomy works at Micro-Documentaries. Here’s an exciting example – two colleagues working while on a fabulous road trip across North America.
Last week I was pleased to be a guest on Digital Production BuZZ, a talk radio show that highlights the latest trends, technologies, people, and practices in the digital production space. The hosts and I discussed one of Micro-Documentaries’ latest projects, a series of original content short films created for Cisco around the globe. We also explored […]