When clients ask me for tips to increase viewership of their short films, I often say, “Don’t forget about print.” With so much excitement around online channels these days, it’s easy to focus squarely on distributing your film through your website, blog, on YouTube, Facebook, etc. However, good old-fashion print materials can be leveraged very […]
Sometimes people have a hard time appreciating the great differences between commercial and documentary approaches to video production. Part of the difference stems from the historical need of the documentary filmmaker to adapt to the realities of working within limited budgets – budgets that simply wouldn’t work within a traditional commercial approach. Since much of […]
The momentous release of the 30-minute online documentary KONY 2012 has been an exciting one for changemakers and documentary filmmakers alike. Its unprecedented reach, its astonishing conversion of inspiration to action, and the global conversation it has sparked all highlight the power of short film. Here, our head of Narrative Guardians, Preeti Deb, explores what […]
Tonight I went to order my daughter a new pair of Simple Shoes, the sneakers made of more sustainable materials like bamboo, jute, recycled tires and old corks. When I arrived at their website, I was heartbroken to discover a message that the company is closing down. What especially saddened me was the reason they gave: […]
Last year, we launched Hulafrog, a network of hyperlocal websites for moms. Each one is the “go-to” guide to life with kids around town. Hulafrog was born, like many startups, out of necessity. As new moms, we were on the never-ending quest for enriching activities and fun events for our kids and yearned for a simple […]