Short films are a powerful way to engage an existing base of supporters and donors, but how can they be leveraged to attract new supporters? Consider READ Global, whose micro-documentary was viewed 50,000 times in three weeks, increasing new donors by 54%.
Integrating the word “video” into marketing collateral is a powerful way to draw an audience to a site. Once there, compelling storytelling and subject matter that genuinely interests viewers is the key to retaining their attention and converting them to supporters. Our Business Development Director, Susan Nelson, reports.
In an article published in the April 2014 issue of “Chief Content Officer,” we explore how telling your story through short film is only the beginning. Helping that film find an audience requires a sound and inspired distribution plan.
Spending a day as a delegate at the United Nations revealed that the experts are optimistic about many of our most pressing challenges. Trouble is, they struggle to tell their stories and get the masses engaged in their solutions. This is where impact communications comes in.
BuzzFeed’s “Viral Lab” launches content across the Internet on a daily basis. We explore some of its secrets for going viral and how those lessons apply to short film distribution.